The target audience that we are aiming for is between the ages of 18 and 55+. We chose to have a wide audience age range so that it includes students, working people and people who may have retired. Due to this we haven't got a set social grade as we are hoping to have audiences in all social grades that can either donate money to child abuse charities or have more awareness.
The content of ‘A Childhood Never Goes Away’ is to show how child abuse effects the rest of the persons life. The content is going to show this by showing the present and past life of a woman who was abused via a series of flashbacks. The audience will know that the woman and girl are the same person by some of the shots that we intend to use, for example at the start of the advert you see a close up of the little girls eyes change into a close up of the woman's eye. Another example is where we intend to put the only dialogue that the abused girl and woman speaks right at the end, as they both say a line to 'Twinkle Twinkle Little Star', that follows each other.
They sing to this particular song as I chose to have the piano version of “Twinkle Twinkle Little Star” play throughout the advert rather than speech, as we thought music would be far more powerful than what words could be in a child abuse advert. We do have clearance to use it as we are only playing part of the song.
After researching into times that adverts containing content of child abuse are broadcast, I have found that due to the Committee of Advertising Practise (CAP) our advert would be shown after 9pm. The reasons for this is that the advert may cause children who are watching stress, therefore the advert will be broadcast later on in the evening.
No comments:
Post a Comment