After filming the footage from scene 2 that included the woman's part of the story, we had to capture it on Final Cut Pro. However there was many difficulties with this as for some reason only certain amounts of footage was being captured at one time, although there was nothing we were able to do so we had to continue capturing in this way. This took up quite a bit of time out from editing, so as soon as the footage was captured I began to rename the clips straight away and started to edit the opening clips of Amy (the woman).
However the next time when I came to edit the advert, all the footage of Amy which was previously named had gone. With some assistance from one of the tutors we found the clips and named them once again after uploading them on to Final Cut again. This became a running problem for a week, as everytime I opened up 'A Childhood Never Goes Away' the footage of Amy wasn't there, so everytime I logged on I had to import all the clips of her again. For some unknown reason, after a week of this the footage stopped disappearing which enabled me to continue editing without this problem.
Although when one problem disappears another one soon fills in it's places, as after adding the soundtrack of 'Twinkle Twinkle Little Star' to the edited advert, it didn't sync with the actresses singing. As part of the storyline, the girl sings "Twinkle Twinkle Little Star" and the woman continues the song with "How I wonder what you are". However when the sing this, it didn't match the rhythm of the song, so I had to cut part of this soundtrack and add the chorus to this part of the song. This was quite difficult as now the song didn't flow throughout, after changing and adding fades to the soundtrack to make it flow, I was still very unsuccessful.
I came close to completing the soundtrack although to another unknown reason, when I came to edit again all the timeline had jumped which made me go back to square one with editing the soundtrack. After various changing and editing to this I managed to make the soundtrack flow throughout the advert. There was pretty not much more to do accept tidy up the pre production paperwork and place it into a folder, although after a couple of second opinions Ashton and I decided to edit one last time. As after researching into existing adverts with the similar issue of child abuse, I noticed that many scenes of the children were shown in black and white. After changing the colours of the clips of the young girl to black and white, we both came to an agreement that the advert looked better this way so we chose to keep them scenes in black and white.
Our extended advert production 'A Childhood Never Goes Away' was exported to a quick time movie and is officially completed!
Friday, 18 November 2011
Wednesday, 2 November 2011
Day Two and the Last Day of Filming
Today, Ashton and I filmed the remaining shots that we intend to use for our extended advert. I believe in the end filming was successful, however for some reasons the storyboard which I produced had to be altered slightly, such as when the woman knocks the teddy off the bed. This looked unrealistic on camera, therefore as Producer I changed this shot so that it would be easier for the actress and that it looked realistic for our viewers.
Editing 19/10/11 - 2/11/11
During this period of time I have been editing all the footage from scene 1 which is all of the young girl, Ashton had named most of the clips which we captured onto the Mac which made it easy for us to find the clips that we needed. After this I was able to start editing this footage, so I could cut which part of the clips I wanted to use, once I had completed this I then started to place this clips in the timeline on Final Cut Pro. When all these clips was in the correct order I was then able to mess around with what types of transitions that would be appropriate for a child abuse advert. Up to now all editing has ran smoothly and we are now ready to film all the footage for scene 2, which is the woman's part.
Tuesday, 25 October 2011
My Findings of Primary and Secondary research
I learned several factors when I got the results back from my primary, which I found interesting and will help me when creating ideas for my extended advert. One of the most important things that I learned was what content the advert should have.
The majority of the 30 questionnaires that was given out, said that they preferred that content of child abuse to be left to the imagination rather than seeing it. This was confirmed by my one on one interview as well as the focus group, people said that not showing abusive content was far more effective and played on their emotions as they interpreted it in the own way, which could be worse than what can be shown on the television.I also found out that these shock tactics are very effective as a majority of people agreed that seeing shock tactics being used in child abuse adverts makes them want to donate to the charities more.
This was also confirmed from the secondary research that I concluded on the ASA website. This website told me that in 2008 after the charity, Barnardos used shock tactics in of their adverts that their amount of viewers on their website doubled form 103,000 to 200,000 from the previous year. Also an increase of 50% more people wanted to donate to Barnardos after the exposure of this advert.
Monday, 17 October 2011
Day One of Filming
Todays all of the shots at scene 1 have been filmed successfully. Before filming I applied make up on the young girl of the production, so that it looked as if she had a bruise on her eye.
The end result was this:
The end result was this:
Friday, 7 October 2011
Pre Production Finished
Today all of the pre production paper work was completed, the other members of the production group helped out with some of this paperwork.
Wednesday, 5 October 2011
Pitch
Today my group and I had to present a pitch for our extended advert for 'A Childhood Never Goes Away'. My parts of the presentation was the opening with the synopsis, the content and the style however I also had to help out with a member of the group as she struggled with speaking to a large group.
Monday, 3 October 2011
Friday, 30 September 2011
Treatment; A Childhood Never Goes Away
A synopsis of 'A Childhood Never Goes Away' is that it is an extended advert campaigning against child abuse that will show the efffects that child abuse can have. The advert will be approximately under a minute long and will only contain two actresses so that the stroyline will be easy to follow.
The target audience that we are aiming for is between the ages of 18 and 55+. We chose to have a wide audience age range so that it includes students, working people and people who may have retired. Due to this we haven't got a set social grade as we are hoping to have audiences in all social grades that can either donate money to child abuse charities or have more awareness.
The content of ‘A Childhood Never Goes Away’ is to show how child abuse effects the rest of the persons life. The content is going to show this by showing the present and past life of a woman who was abused via a series of flashbacks. The audience will know that the woman and girl are the same person by some of the shots that we intend to use, for example at the start of the advert you see a close up of the little girls eyes change into a close up of the woman's eye. Another example is where we intend to put the only dialogue that the abused girl and woman speaks right at the end, as they both say a line to 'Twinkle Twinkle Little Star', that follows each other.
They sing to this particular song as I chose to have the piano version of “Twinkle Twinkle Little Star” play throughout the advert rather than speech, as we thought music would be far more powerful than what words could be in a child abuse advert. We do have clearance to use it as we are only playing part of the song.
After researching into times that adverts containing content of child abuse are broadcast, I have found that due to the Committee of Advertising Practise (CAP) our advert would be shown after 9pm. The reasons for this is that the advert may cause children who are watching stress, therefore the advert will be broadcast later on in the evening.
Thursday, 29 September 2011
Broadcasting Time Rules
Children
Advertisements that might frighten or distress children or are otherwise unsuitable for them (for example because they refer explicitly to sexual matters) must be subject to restrictions on times of transmission to minimise the risk that children in the relevant age group will see or hear them. That
does not preclude well-considered daytime scheduling for such material but broadcasters should take account of factors, such as school holidays, that could affect child audience levels. Material that would be incomprehensible to pre-school children and could, therefore, reasonably be broadcast when they are viewing or listening with parents, might be more problematic in relation to older children.
For the avoidance of doubt, any given timing, programme category or age band restriction subsumes any other less severe restriction. Thus, on television, a 9.00pm restriction subsumes both a 7.30pm restriction as well as the restriction on scheduling in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to children below the age of 16 or to programmes likely to have a significant child audience. Special care needs to be exercised if a programme for, or likely to be of interest to, children is transmitted late in the evening or in the early hours of the morning, for example at Christmas. If such
a programme is transmitted after 9.00pm, no advertisement carrying a timing restriction may be transmitted in or around that programme.
does not preclude well-considered daytime scheduling for such material but broadcasters should take account of factors, such as school holidays, that could affect child audience levels. Material that would be incomprehensible to pre-school children and could, therefore, reasonably be broadcast when they are viewing or listening with parents, might be more problematic in relation to older children.
For the avoidance of doubt, any given timing, programme category or age band restriction subsumes any other less severe restriction. Thus, on television, a 9.00pm restriction subsumes both a 7.30pm restriction as well as the restriction on scheduling in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to children below the age of 16 or to programmes likely to have a significant child audience. Special care needs to be exercised if a programme for, or likely to be of interest to, children is transmitted late in the evening or in the early hours of the morning, for example at Christmas. If such
a programme is transmitted after 9.00pm, no advertisement carrying a timing restriction may be transmitted in or around that programme.
Wednesday, 21 September 2011
Research Into Existing Child Abuse Adverts
Before we finalised what content was going to be shown the group and I thought it would be a good idea if we reseached into existing child abuse adverts to see their content.
- Shocking
- Shows same clips repeatedly
- Hear the same noises such as an old fashioned kettle, which tensifies the advert and builds up the tension.
- Shocking
- Left to the imagination
- Disturbing to watch
Monday, 19 September 2011
Pre Production Paperwork
Today I began working on some of the pre production paperwork. I filled out the storyboard, shot list, location recce and risk assessment. Before completing some of the paperwork out the job roles of the group was given out, I am the producer and co editor of the production.
We also finalised the cast members for our production today. We are using a woman and a young girl who look similar, as they both are fair with blonde hair and blue eyes. I thought this would be a good idea as this way it wouldn't confuse the audience as they will know that they are the same person.
The woman is played by; Amy Bland
The young girl is played by; Sapphire Allen
We also finalised the cast members for our production today. We are using a woman and a young girl who look similar, as they both are fair with blonde hair and blue eyes. I thought this would be a good idea as this way it wouldn't confuse the audience as they will know that they are the same person.
The woman is played by; Amy Bland
The young girl is played by; Sapphire Allen
Thursday, 15 September 2011
Possible Shots
1. High angle shot a young girl playing with toys on the floor. The door squeaks.
2. Medium shot of the young girl looking upto the door. (Facing camera)
3. Goes into a close up of the girls eyes as she blinks tightly. Her eye is slightly bruised.
4. Close up of the womans eyes as she blinks tightly.
5. Shot zooms out into a medium shot as she stands up off the bed.
6. Close up of her hand smoothing out the creases on the bed.
7. This is now a medium shot, as she turns from the bed. She knocks somethings onto the floor which makes a noise.
8. That shot fades into an empty black screen, like a blink. You hear her deep breathing as well as banging on the door. You hear a man shouting, her father, "Let me in!". His frustrated, angry.
9. The woman looks at the floor to see what she had knocked over, where she notices a teddy. A medium shot shows her picking this up.
10. She smiles at the ted and strokes it's face.
11. This quickly fades into a shot of the door still being repeatedly banged by her abusive father. She is tightly sqeezing her teddy (the girl). Shes singing, "Twinkle Twinkle Little Star". Her eyes are tightly closed.
12 A close up of her mouth as shes singing turns into the womans mouth.
13. The woman sings, the ted is still in her hands, she tightly squeezes it. She sings "how I wonder what you are".
14. Blank black screen reading, "A childhood never goes away."
15. "Please help put an end to child abuse."
16. Shot of the teddy in her hands. (The young girls.)
2. Medium shot of the young girl looking upto the door. (Facing camera)
3. Goes into a close up of the girls eyes as she blinks tightly. Her eye is slightly bruised.
4. Close up of the womans eyes as she blinks tightly.
5. Shot zooms out into a medium shot as she stands up off the bed.
6. Close up of her hand smoothing out the creases on the bed.
7. This is now a medium shot, as she turns from the bed. She knocks somethings onto the floor which makes a noise.
8. That shot fades into an empty black screen, like a blink. You hear her deep breathing as well as banging on the door. You hear a man shouting, her father, "Let me in!". His frustrated, angry.
9. The woman looks at the floor to see what she had knocked over, where she notices a teddy. A medium shot shows her picking this up.
10. She smiles at the ted and strokes it's face.
11. This quickly fades into a shot of the door still being repeatedly banged by her abusive father. She is tightly sqeezing her teddy (the girl). Shes singing, "Twinkle Twinkle Little Star". Her eyes are tightly closed.
12 A close up of her mouth as shes singing turns into the womans mouth.
13. The woman sings, the ted is still in her hands, she tightly squeezes it. She sings "how I wonder what you are".
14. Blank black screen reading, "A childhood never goes away."
15. "Please help put an end to child abuse."
16. Shot of the teddy in her hands. (The young girls.)
A Childhood Never Goes Away.
I chose 'A Childhood Never Goes Away' as the name of the extended advert as the advert shows the effect of child abuse of a woman's life, shown through a series of flashbacks of when she was a young girl being abused.
Wednesday, 14 September 2011
Songs (If any)
As we have chosen to do an extended advert on child abuse, I thought it would be a good idea to look into existing adverts to see whether music was played in them and what type of music. I found a few songs which I thought the lyrics would be very suitable for this type of advert as sometimes music can be much more powerful than dialogue between the actors.
Casting Crowns; Does Anybody Hear Her
Does anybody hear her? Can anybody see?
Or does anybody even knows she's going down today
Under the shadow of our steeple
With all the lost and lonely people
Searching for the hope that's tucked away in you and me
Does anybody hear her? Can anybody see?
Sarah McLachlan; In The Arms of an Angel
In the arms of an angel
Fly away from here
From this dark cold hotel room
And the endlessness that you fear
You are pulled from the wreckage
Of your silent reverie
You’re in the arms of the angel
May you find some comfort there
Martina McBride; Concrete Angel
She walks to school with a lunch she packed
Nobody knows what she's holding back;
Wearing the same dress she wore yesterday,
She hides the bruises with the linen and lace;
oh
Somebody cries in the middle of the night,
The neighbors hear but they turn out the lights;
A fragile soul caught in the hands of fate,
When morning comes it will be too late.
Twinkle, Twinkle
Twinkle, twinkle, little star,
How I wonder what you are.
Up above the world so high,
Like a diamond in the sky.
Twinkle, twinkle, little star,
How I wonder what you are!
Casting Crowns; Does Anybody Hear Her
Does anybody hear her? Can anybody see?
Or does anybody even knows she's going down today
Under the shadow of our steeple
With all the lost and lonely people
Searching for the hope that's tucked away in you and me
Does anybody hear her? Can anybody see?
Sarah McLachlan; In The Arms of an Angel
In the arms of an angel
Fly away from here
From this dark cold hotel room
And the endlessness that you fear
You are pulled from the wreckage
Of your silent reverie
You’re in the arms of the angel
May you find some comfort there
Martina McBride; Concrete Angel
She walks to school with a lunch she packed
Nobody knows what she's holding back;
Wearing the same dress she wore yesterday,
She hides the bruises with the linen and lace;
oh
Somebody cries in the middle of the night,
The neighbors hear but they turn out the lights;
A fragile soul caught in the hands of fate,
When morning comes it will be too late.
Twinkle, Twinkle
Twinkle, twinkle, little star,
How I wonder what you are.
Up above the world so high,
Like a diamond in the sky.
Twinkle, twinkle, little star,
How I wonder what you are!
Production Management Project
Today I was given a brief for a production management project and we could of made anything that we wanted to. I originally had ideas of making a short film about child abuse to show how it can effect a person throughout their whole life, however my group and I decided to make an extended advert showing this instead.
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